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President's Letter

 

The internet continues to be an important vehicle for marketing and leasing properties, and the available technology continues to grow and improve.  The industry has evolved from basic online listings to dynamic visual property tours, real-time online information about unit availability, and online applications.  You can further streamline your leasing workflow by integrating resident screening with these other systems.

This month's newsletter focuses on how these prospect portals and online leasing systems work in conjunction with resident screening systems. 

As always your comments and suggestions are welcome.

Sincerely,
Mike Lapsley, CEO
RentGrow, Inc. 

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November 2009 Issue

 

RentGrow "In the Know"

Prospect Portal & Around-the-Clock Online Leasing  

Over the past few years, the buzz about "online leasing" and "prospect portals" has grown louder, and an increasing number of property management companies have implemented these systems in an effort to capture more leases, quicker.  We're excited to announce our new integration with Property Solutions.  Management companies who utilize RentGrow resident screening and Property Solutions prospect portal can now integrate and enable online listings, applications, and screening from anywhere, at anytime.


What is a Prospect Portal?
 
A prospect portal allows your prospects to view your property and unit details, check availability, apply, pre-qualify, and reserve a unit via the web 24x7.   When integrated with a screening system, such as RentGrow, the portal allows you to integrate your online listings and property website with your application and screening process.  When an applicant fills out the online forms and initiates the process, the screening results are instantly available, barring any manual steps in your application process.  A notification is sent to the leasing office, and the results can be viewed through the screening provider's secure interface.


What's the Value?

Some properties use portals as a means for an applicant to select a unit and apply from a remote location or during off-hours.  Other properties are setting up computer kiosks in their offices and allowing applicants to fill out and initiate the reservation and screening process themselves, freeing the leasing staff to work on other tasks.  The portal can reduce overall data entry for on-site staff, while empowering applicants with an additional way to interact with the property.


What's Available?

RentGrow offers integration between our TotalScreen system and a variety of online leasing and prospect portals, including those offered by MRI, Property Solutions, Vaultware, and Yardi.


We're committed to facilitating systems integrations and helping our clients in the multi-family industry weave together the tools and technologies of their choice.  If you're interested in learning more about this technology, contact one of the technology providers mentioned above, your RentGrow Account Manager, or email sales@rentgrow.com.


©2009, RentGrow, Inc., Resident Screening Experts. For permission to reprint this article or to sign up to receive "In the Know," send an email to newsletter@rentgrow.com.  

If you have additional questions about other aspects of your resident screening strategy you can contact RentGrow at 1-800-RENTGROW (1-800-736-8476) or visit our website at http://www.rentgrow.com.

RentGrow, Inc  *   307 Waverley Oaks Rd, Suite 301  *  Waltham, MA  02452  *  800.736.8476

 

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